KB Home
New logo. New messaging. We even redesigned their sales office. What we didn’t do was reinvent who KB Home is. We just held up a mirror to their culture and shared it with everybody else.
CHIP WATERS
CD // COPYWRITER
KB Home
This was a total rebrand from the ground up. New logo. New messaging. We even redesigned their sales offices. What we didn’t do was reinvent who KB Home was. We just held up a mirror to their culture and talked about what we saw.
